A balcony photovoltaic product is about to launch, leaving the marketing team just one month to prepare for a tough challenge. Our team joined forces with R&D, product, design, marketing, and operations, rolling out seven consecutive marketing campaigns in 2024 and achieving top brand awareness and market share in Germany.

At Anker SOLIX, we believe product innovations should illuminate lives and safeguard the future. In the U.S., when extreme weather cripples the grid, our products continue providing power for homes and medical devices, lighting up the darkest moments. In Europe, our balcony energy storage systems help users cut electricity costs while delivering sustainable solutions. Through our ongoing efforts, we’ve shared countless moving moments with our users, making life better for them, their families, and the world.

Human and pet hair on floors often clump together and wrap around vacuum roller brushes, causing a persistent headache for consumers. Determined to address this issue, our robot vacuum team resolved to eliminate hair tangles from roller brushes once and for all.

Initially inspired by the design of combs, our team developed the first-generation anti-tangle roller brush. However, post-launch feedback from users indicated that the solution did not fully meet expectations. Further investigation revealed that our tests had failed to account for the variety of complex hair situations found in actual home environments.

In response, we established the "Household Hair Research Institute" to conduct a detailed study of hair types, examining curliness, length, and other characteristics. We identified nine typical hair types to focus our efforts on.

To accurately simulate real-life conditions, we partnered with pet shops to regularly collect shed fur from Samoyed dogs. After more than 20 rounds of optimization and 13 rigorous tests, our team achieved a significant breakthrough. By leveraging principles of reverse rotation and acceleration, we successfully prevented hair from tangling around the brush.

Ultimately, we improved the roller brush's anti-tangle rate to 97%, and extended its maintenance cycle from two weeks to two months, significantly enhancing user satisfaction and product functionality.

In developing wireless charging products, our team observed that the existing chargers were bulky and monotonous, primarily tailored for male consumers, leaving the female market largely untapped.

To address this gap, the team consulted female colleagues and conducted a thorough analysis of typical items found in women's purses, including lipsticks and dental floss, small mirrors, and earphones.

We discovered that "compact and exquisite" were the key demands among female users. Inspired by these insights, we set out to create a lightweight, aesthetically pleasing wireless charger.

Throughout the development process, the team was relentless, meticulously refining every crucial detail to achieve perfection. We tackled and overcame significant challenges related to reliability, heat dissipation, and magnetic alignment, frequently disassembling and reassembling prototypes.

After many iterations and optimizations, we crafted a wireless charger that resembled a small flying saucer—which we named the "UFO Charger."

Upon its release, this innovative product won seven media awards at the IFA exhibition and broke sales records during Black Friday. Furthermore, there was a significant improvement in the gender ratio among our users.

A balcony photovoltaic product is about to launch, leaving the marketing team just one month to prepare for a tough challenge. Our team joined forces with R&D, product, design, marketing, and operations, rolling out seven consecutive marketing campaigns in 2024 and achieving top brand awareness and market share in Germany.

At Anker SOLIX, we believe product innovations should illuminate lives and safeguard the future. In the U.S., when extreme weather cripples the grid, our products continue providing power for homes and medical devices, lighting up the darkest moments. In Europe, our balcony energy storage systems help users cut electricity costs while delivering sustainable solutions. Through our ongoing efforts, we’ve shared countless moving moments with our users, making life better for them, their families, and the world.

Human and pet hair on floors often clump together and wrap around vacuum roller brushes, causing a persistent headache for consumers. Determined to address this issue, our robot vacuum team resolved to eliminate hair tangles from roller brushes once and for all.

Initially inspired by the design of combs, our team developed the first-generation anti-tangle roller brush. However, post-launch feedback from users indicated that the solution did not fully meet expectations. Further investigation revealed that our tests had failed to account for the variety of complex hair situations found in actual home environments.

In response, we established the "Household Hair Research Institute" to conduct a detailed study of hair types, examining curliness, length, and other characteristics. We identified nine typical hair types to focus our efforts on.

To accurately simulate real-life conditions, we partnered with pet shops to regularly collect shed fur from Samoyed dogs. After more than 20 rounds of optimization and 13 rigorous tests, our team achieved a significant breakthrough. By leveraging principles of reverse rotation and acceleration, we successfully prevented hair from tangling around the brush.

Ultimately, we improved the roller brush's anti-tangle rate to 97%, and extended its maintenance cycle from two weeks to two months, significantly enhancing user satisfaction and product functionality.